The NAFEM Show in Atlanta

Attending the NAFEM Show with Edlund this year was an unforgettable experience, marking not only the launch of three new products but also the perfect opportunity to debut our refreshed brand in celebration of Edlund’s 100th anniversary.

As the company expands beyond small wares, the booth needed to reflect this evolution. I designed all the promotional graphics leading up to the show, as well as the graphic elements of the booth itself, ensuring the new branding took center stage. From eye-catching motion graphics on the TV screens to a custom-built calculator app—designed to show potential customers just how much they could save with Edlund’s self-calibrating scales—every detail reinforced Edlund’s innovation and leadership in the industry.

The response was incredible. Visitors loved the interactive 100th-anniversary spin-the-wheel game, and our gold tongs giveaway was a huge hit. The booth design, the messaging, and the overall experience truly captured the essence of where Edlund is headed.

Beyond the excitement of the launch, it was amazing to expand my network and connect with so many people from around the world. Meeting industry leaders, customers, and fellow professionals gave me new insights and inspiration for future projects.

Bringing this vision to life at NAFEM was both exciting and rewarding, and I’m proud to have played a role in shaping this milestone moment for Edlund. Here’s to another 100 years of innovation!