Serving Up Fresh Design

Starting a new chapter as a Senior Graphic Designer at Edlund Company has been nothing short of exciting. Known for their high-end kitchen smallwares and light equipment, Edlund is in the middle of a major rebrand, and I’ve jumped in with both feet. From a fresh logo to repositioning their brand’s reach, they've signed me on to implement all of it.

The work has been incredibly rewarding. I’ve tackled everything from designing brand-new trade show booth graphics to capturing product photography, creating videos and motion graphics, and even fun projects like spinning wheels and, my favorite, golden tongs. It’s been a thrill to see these ideas come to life, I wish I could share some visuals but everything has yet to be released! One of the standout moments so far was presenting the new marketing direction to the entire company. From day one, I’ve felt so welcome and truly part of the team—it’s been an amazing environment to step into.

I’ve also been included in new product development, which is a fresh and exciting challenge. After years in higher education, this role feels like a refreshing change of pace. It’s hands-on, fast-moving, and lets me flex a range of creative muscles.

The cherry on top? It’s all happening in Vermont, a place I love. I’m still surrounded by incredible people who are passionate about their work, and that energy fuels everything we’re building at Edlund. This new chapter feels like exactly the right move, and I’m excited to see where it leads.