BRAND IDENTITY
Renowned for its warm and welcoming community, Johnson State College was distinguished by its down-to-earth staff and faculty, creating an atmosphere that felt like home. Our goal was to capture and convey this close-knit community spirit by spotlighting students with relatable stories, featuring images of joyful individuals, and spotlighting learning as an engaging and interactive experience.
The Johnson State travel brochure design centers around a distinctive license plate theme, serving as a metaphor for the exciting academic journey that awaits prospective students. The goal was to create a tangible and engaging keepsake that not only communicates key details but also sparks a sense of enthusiasm and connection with the educational adventure offered by the institution.
Johnson State College required a fresh emblem to symbolize its athletics department, unleashing a wave of new uniforms, practice gear, environmental graphics, and fan merchandise, all proudly showcasing the dynamic new mark.
"Get Out More: Polar Splash" served as the pilot episode for the Johnson State College YouTube channel. This brief series showcased a dynamic group of four students stepping out of their comfort zones and engaging in activities they wouldn't typically consider. The overarching aim was to inspire JSC students to break free from routine, explore new experiences, and debunk the myth that there's nothing to do in the charming small town of Johnson.
Other episodes included Humans v. Zombies, Hot Yoga, the Great Corn Maze, Places to Eat, and Live Shows.
