OTHER WORK
Snug Bug's new brand brought along a fresh set of graphic assets to work with, encompassing a distinctive logo, a carefully chosen color palette, and additional design elements that seamlessly mirror the desired personality.
The focus on "recycled" and "handcrafted" strongly influenced the design direction, guiding choices like freehand fonts and vector graphics, repurposed botanical field guide illustrations, and the use of textured, recycled, kraft brown labels adorned with hammered grommets. It was imperative for Snug Bug's branding to authentically convey a human touch and nurturing aesthetic.
Marketing materials designed for the Irving Institute for Energy and Society at Dartmouth showcasing its new architecture, research, and achievements.
